So I’m going to have a little rant — don’t you just hate it when you see ads that blatantly copy something from Youtube? Fine. Okay, sometimes it’s hard for everyone to come up with good ideas so you inevitably end up ‘looking’ for inspiration. The great Steve Jobs once said that; “good artists copy, great artists steal” — he copied that off of Picasso — but it just smacks of laziness to see a carbon copy of a Youtube classic made into a 30 second sting [Rant over].
This music video is such a joy to watch, taking a ‘mini-swipe’ at the ad boys. It’s by Los Angeles rock band OkGo (produced by Syyn Labs) who are famous for their cleverly choreographed music videos. The premise is nothing new, but they’ve taken it to another level in sheer scale, you can’t help but be dazzled by it. Next, I’ll rant about T-Mobile and social media…
The worst case example of the ‘great idea robbery’ has to be Berocca’s rip-off of another of Ok Go!’s fantastic music videos – the infamous treadmill dance video. Every time Berocca’s (bright greeny-yellow) regurgitation comes on my TV I start to snarl and spit and claw at my face. I don’t know how the ad guys responsible sleep at night. I really don’t.
In case you haven’t seen it, there’s a good Facebook page called ‘Before The Creatives See It’, showcasing stuff the ad teams will inevitably get around to copying fairly soon.
Link: http://bit.ly/bQAZG2
This is from Gary Latham (@wglatham) via twitter:
@the_partners Hey if you think thats bad – have you seen this site? http://tinyurl.com/mrbvy6
Apologies for the url’s name, but it’s a very good selection of ads that copy Youtube vids.