At the end of January, I took a little trip from the (relative) warmth and comfort of my studio desk in Albion Courtyard, to the bleak wilderness of Davos, high up a mountain in the Swiss alps. A spot of skiing perhaps? A spot of snowboarding? Alas, neither. I was sent out to help one of our clients implement some of the branding work we have created for them, as it was being unveiled at the World Economic Forum (or WEF).
For those of you that don’t know, WEF is an opportunity for those who are at the head of the (board)table to thrash out their views about the state of the World and what they are hoping for in the upcoming year — a big, big deal. I overheard someone in the corridor saying; “If you’re in to politics, this is the place to be.” So no pressure then? Previous years have seen such heavy hitters as Richard Branson, Tony Blair, and even ex-president Bill Clinton attending the event hosted in the small Swiss skiing resort — such is the importance of the WEF conference. With the World economy recovering from crisis, this years WEF focused on the topics of Rethink, Redesign and Rebuild.
We were asked by our client to set up some digital brand communications within their corporate sponsored area. This took the form of a series of branded animations (two animations for each day of the conference) playing across large screens mounted along the walls so that the guests could watch, and follow, the animations as they moved through the space.
Without going into lots of information about the animations themselves, I thought I’d treat you to a video of my non-scripted ramblings via a Flip video camera that I recorded whilst I was there.
(Expect some mild expletives and some general poo-pooing of every other branding scheme…)
My WEF diary
At the end of January, I took a little trip from the (relative) warmth and comfort of my studio desk in Albion Courtyard, to the bleak wilderness of Davos, high up a mountain in the Swiss alps. A spot of skiing perhaps? A spot of snowboarding? Alas, neither. I was sent out to help one of our clients implement some of the branding work we have created for them, as it was being unveiled at the World Economic Forum (or WEF).
For those of you that don’t know, WEF is an opportunity for those who are at the head of the (board)table to thrash out their views about the state of the World and what they are hoping for in the upcoming year — a big, big deal. I overheard someone in the corridor saying; “If you’re in to politics, this is the place to be.” So no pressure then? Previous years have seen such heavy hitters as Richard Branson, Tony Blair, and even ex-president Bill Clinton attending the event hosted in the small Swiss skiing resort — such is the importance of the WEF conference. With the World economy recovering from crisis, this years WEF focused on the topics of Rethink, Redesign and Rebuild.
We were asked by our client to set up some digital brand communications within their corporate sponsored area. This took the form of a series of branded animations (two animations for each day of the conference) playing across large screens mounted along the walls so that the guests could watch, and follow, the animations as they moved through the space.
Without going into lots of information about the animations themselves, I thought I’d treat you to a video of my non-scripted ramblings via a Flip video camera that I recorded whilst I was there.
(Expect some mild expletives and some general poo-pooing of every other branding scheme…)