Intangible value?
2009 November 6
This week we were delighted to have Ogilvy supremo Rory Sutherland come in and share his recent TED talk discussing advertising and intangible value. Rather than me spending the next couple of lines wax lyrical about the things he had to say, I thought it would be much better for you to see the talk itself. My best bit? Diamond Shreddies – pure genius.
