Pictures by Matt Knight of W+K
A couple of weeks ago I participated in a D&AD pub night held at the Hoxton Pony, called: An Apple A Day: Technology in design.
The D&AD pub nights are informal presentations by designers to designers, based around a particular topic, and are always lively, slightly drunken, and filled with debate. The brief was to talk about a piece of technology that changed your life. I decided to take a slightly unusual angle on this and talk about a totally unsexy, unloved technology: the intranet. Yes that’s right, I talked about a piece of technology that is even LESS SEXY THAN POWERPOINT.
I used the daggy intranet as a way to tie in a variety of exciting brand engagement projects we’ve been doing for Deloitte. If anyone is interested in more info about the content of my talk please email me and I’ll create another post.
I was pretty nervous when I turned up, and was relieved to see that there were only a couple of hundred people there, as well as stage lights and cameras set up to record the event… (!!!) Overall it was a really interesting night with some great speakers from agencies such as Wieden+Kennedy, De-construct, Tonic and Dare.
Despite my nervousness in the lead up to the event, I ended up thoroughly enjoying the experience and would recommend other designers get involved in the D&AD education activities.
I’ll make another post once the videos from the night are posted up online.
