Manhattan is about to get its first-ever J.C. Penney store, and while the splashy ad campaign is decidedly New York in style, the middle-American retailer points out it’s maintaining its ‘we are who we are’ authenticity. Among the attributes it’s emphasizing: Trust. And as The Partners’ Steven Gilliatt points out in Stuart Elliott’s article about the J. C. Penney campaign in today’s New York Times, brands and products must communicate a certain authenticity. This is especially true given the fact that consumers’ trust in so many businesses today may be waning.
-
The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
