This week we got news of a brilliant piece of brand extension from the unlikeliest of sources: Premiership football. Everton Football Club have announced the name of their new megastore in the city centre’s ‘Liverpool One’ shopping complex. In a piece of naming that, in branding terms, is sublime (scouse wit + putting one over the red shower across the park) the new store is simply called ‘Everton two’.
The address is Everton 2, Liverpool 1.
Which gives me an excuse to show Everton goalie Tim Howard awkwardly holding two photoshopped footballs before next week’s cup final.
Up the Blues!
Balls.