This week’s Design Week Magazine, includes a insightful article about ex-TP designer Dana Robertson and about his new start up design business Neon.
After graduating from Norwich School of Art and Design (now known as Norwich University College of the Arts) and a brief spell at Silk Pearce, Dana grafted his way to design director here at The Partners, before taking the creative director role at both Tango and Identica. In 2007 he decided to branch out on his own and create Neon Creative. The article goes on to recall a sucessful pitch against his one-time employees; The Partners; to create an identity and new name for the merger of research companies Henley Centre Headlight Vision and Yankelovich, ‘(The Partners were) the first to congratulate us when we won’, says Dana.
Who says you have to hate everyone in pitches!?! Read the article in full here.
