The economic downturn is challenging us all to look for new and inventive ways to get more ‘bang for our buck’. It might be daunting – dare I say it frightening, but for those of us willing to take risks and look a little sideways, we will no doubt reap the rewards and stand out from everyone else.
So hats off to Canadian paint firm Rona for spotting an opportunity and taking it (whether it is all above board is another matter entirely!). In this video you can see that they’ve cheekily piggy-backed on the recent Apple iPod Nano adverts – adapting it for their own gains. Very clever.
