Call to Arms

As The British Army, this week, launches a new interactive marketing campaign designed to allow potential recruits to see what life in the army would be like (whilst getting to play yet another Doom-style computer game), Marketing Magazine debated whether this was a clever move for The British Army to make in terms of increasing recruitment numbers or whether it’s just a flash in the pan marketing stunt. Jim Prior was contacted for his comment on the new campaign. Click here to read the article in full.