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	<title>Comments on: Down the tube</title>
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	<link>http://www.thecrossedcow.com/2009/03/25/down-the-tube/</link>
	<description>Blog from brand consultants The Partners.</description>
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		<title>By: Helen</title>
		<link>http://www.thecrossedcow.com/2009/03/25/down-the-tube/comment-page-1/#comment-49</link>
		<dc:creator>Helen</dc:creator>
		<pubDate>Wed, 25 Mar 2009 16:54:04 +0000</pubDate>
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		<description>Oooh touchpaper!!...

Couldn&#039;t agree with you more. The key incentive that makes me barge violently past middle-aged gentlemen and pregnant women on the opening of the tube doors is no longer related to the availability of seats but more a chance to grab the single discarded copy of Metro that I&#039;ve already eagle-eyed through the window as the train pulled to a stop. 

If there are no Metros on the tube/train then it&#039;s a miserable journey filled with reading (and re-reading) adverts for volunteering overseas or how to boost my zinc levels when breast-feeding.

At the mainline stations they now have huge plastic bags on the platforms which appear to be manned by Metro staff prompting you to chuck your paper for recycling should you have been conscientious enough to carry it off the train with you as they request. However, had I not discarded my paper already on the train, in the spirit of sharing within &#039;the commuter community&#039;, then I would probably like to hang on to my paper for the further journey.

In my opinion the responsibility of recycling should fall to either TFL or Metro as it surely must be easier than to try to change the daily habits of an entire city&#039;s population. As far as I&#039;m aware they are not currently recycled at the end of the day when collected off the trains. My argument would be &#039;why the hell not??&#039;. Do TFL not have an adequate CSR policy that means that on a daily basis they produce tons and tons of landfill waste through not providing their cleaners with a recycling bag for papers and plastics? If Metro really want to appeal to their audience they need to realise that Londoners are all about big gain from little effort. Make your readers feel they are being conscientious by telling them their paper will be recycled but don&#039;t expect them to do it for you. It&#039;s just not going to happen in this town! 

Buck firmly passed to the players in TFL and Metro.</description>
		<content:encoded><![CDATA[<p>Oooh touchpaper!!&#8230;</p>
<p>Couldn&#8217;t agree with you more. The key incentive that makes me barge violently past middle-aged gentlemen and pregnant women on the opening of the tube doors is no longer related to the availability of seats but more a chance to grab the single discarded copy of Metro that I&#8217;ve already eagle-eyed through the window as the train pulled to a stop. </p>
<p>If there are no Metros on the tube/train then it&#8217;s a miserable journey filled with reading (and re-reading) adverts for volunteering overseas or how to boost my zinc levels when breast-feeding.</p>
<p>At the mainline stations they now have huge plastic bags on the platforms which appear to be manned by Metro staff prompting you to chuck your paper for recycling should you have been conscientious enough to carry it off the train with you as they request. However, had I not discarded my paper already on the train, in the spirit of sharing within &#8216;the commuter community&#8217;, then I would probably like to hang on to my paper for the further journey.</p>
<p>In my opinion the responsibility of recycling should fall to either TFL or Metro as it surely must be easier than to try to change the daily habits of an entire city&#8217;s population. As far as I&#8217;m aware they are not currently recycled at the end of the day when collected off the trains. My argument would be &#8216;why the hell not??&#8217;. Do TFL not have an adequate CSR policy that means that on a daily basis they produce tons and tons of landfill waste through not providing their cleaners with a recycling bag for papers and plastics? If Metro really want to appeal to their audience they need to realise that Londoners are all about big gain from little effort. Make your readers feel they are being conscientious by telling them their paper will be recycled but don&#8217;t expect them to do it for you. It&#8217;s just not going to happen in this town! </p>
<p>Buck firmly passed to the players in TFL and Metro.</p>
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