Michael Johnson wrote on his Thought of the Week “One of the ironies of life in design consultancy is that the projects that can take months, sometimes years and push the boundaries of brand identity can remain resolutely ignored by design juries.” I agree, and sometimes it’s hard to fathom how judges select the things they do.
Paul, Donna and I have spent a year and a half working on the strangest but most interesting project I can imagine. The brief: find an unforgettable way of packaging gourmet Indian sausages. The solution: the world’s first branded sausages. We think Mr Singh’s Bangras are great and it’s been disheartening to see something we believe in so much remain largely ignored for so long. So when it scooped a winners trophy at the Design Week Awards on Tuesday night, we were over the moon. Bring on the Bangras!
Sausage photography by Ben Monk, food styling by Sarah Stott.
