New Generation or Next Generation?

Scour across the interweb and you’ll read lots of comments on blogs about the new design for massive super-global brand Pepsi: people love it, people hate it, but what ever you think, they’ve probably spent long and hard coming up with a design solution and spent many squillions of dollars to make it memorable and distinctive.

So memorable in fact that a pdf has managed to leak out onto the web that details the enormous science and almost insane detail that has gone into developing such a mark. It’s right up there with anything that Leonardo Da Vinci had ever come up with. Check it out here. 

Real of Fake?