Fashion is all about timing. SAKS FIFTH AVENUE just launched this years ‘WANT IT!’ campaign with graphics created by Shepard Fairey (creator of The Obama Poster) on the day of Obama’s inauguration. We also know how long it takes to create a campaign like this for 75 stores across the states, it just proves what we always knew, that our good friend Terron Schaeffer (Saks’ marketing guru) is well ahead of mere mortals - God Bless Terron and Obama!
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- Jan ’09 Shepard Fairey/Saks
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- Jan ’09 Shepard Fairey/Saks
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- Shepard Fairey/Obama poster
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- ’06 The Partners/Michael Roberts
For more: http://theessentialist.blogspot.com/2009/01/saks-fifth-avenue-spring-2009-campaign.html
