Our friends at We Are Social are attending LeWeb’08 in Paris at the moment:
“it is clear that L’Oréal have learned a lot over the past few years and it’s actually quite refreshing to hear brands such as L’Oréal talking about online conversations and saying that brands have to be sensitive enough to listen to their customers.”
Indeed. Brands are a two way thing. Brands have to listen to their customers and adapt. Brands need to engage in conversation, conversation enriches understanding. Understanding and Insight serve to refine the customer experience, the better the customer experience, the better the brand experience.
Read on here…
