How to future-proof your brand

The fast-changing world affects all aspects of business – from the products in demand to the way they are purchased. Here are six tips to keep your brand up to date.


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Pixels of Fury

PIxels FlippedWe were asked by Shutterstock to submit a designer for their London Pixels of Fury competition.  If you’ve never heard of Pixels of Fury, check out the video here.   Continue reading

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Fresh Meat

Well it’s been a while since we’ve highlighted some of our placement’s portfolios, but hopefully we’ll this back up and running. First up Nathan Smith! Continue reading

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New York Welcomes Miranda!


The New York office officially welcomes our new superstar designer Miranda Hebert. We successfully snagged her from the London office, where she had been working for over a year.

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As the days are getting hotter, two big American brands seem more and more keen on doing the right thing. This Sunday the New York Times penned a lengthy piece on Apple’s CEO, his beliefs and how the company is moving into the realm of what’s “just and right”—not solely profitable. Starbucks also announced a program to put their employees through college. It’s nice to hear about brands with some semblance of a heart, soul and conscience.

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BrandZ Most Valuable Brands—Then and Now

Google vs Apple

With Google back on top of Millward Brown’s BrandZ Top 100 Most Valuable Brands, I became curious about the degree to which the list actually fluctuates. Is it business as usual for most? Let’s time travel back to 2006 for some context. Continue reading

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What’s going down at NYC x Design

NYC x Design, our [week-and-a-half long] design week, is in full swing. (New York just had to do it bigger and badder.) With so much going on, here’s what you need to know:

A perfectly odd coupling, food and culture journal The Gourmand collaborates with London-based furniture shop Vitsoe to transform the NY outpost into a locally sourced food stand. At yesterday’s opening event, fruit tarts, teas, and homemade sodas were served to the invitation-only crowd. Visitors also got to take home some fruit-theme recipe books illustrated by Bruce Usher, Jamie Brown, Gwendal Le Bec, Yann Le Bec and Jean Jullian. What a fruity good time.

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Time to break open your piggy bank. Kickstarter has partnered with the Museum of Modern Art Design store to launch a collection of crowd-funded products. While these innovative pieces of design are usually showcased in virtual reality, the MoMA store provides a new platform to properly display all the gadgets’ bells and whistles. Items include Projecteo, a pocket-size projector for Instagram photos; the Powerslayer phone-charging kit, which stops charging once a battery is full; and a LED lamp that creates a glowing 3-D optical illusion. The collection will be sold through June 16.

strathmoreWhat’s more iconic than a New York slice, a yellow taxicab and the Empire State Building combined? New Yorker’s inaugural 1925 cover with dandy Eustace Tilly, of course. “Century: 100 Years of Type in Design,” at the AIGA National Design Center in New York, celebrates ten decades of typography with a survey of archives from Monotype, AIGA, Pentagram, Condé Nast, the Type Archive and more. Some highlights include Stefan Sagmeister’s headless chicken poster for Jambalaya, the 1997 AIGA New Orleans conference; “Are you afraid of Strathmore? ad campaign from 1968; and an Alexander Liberman’s 1941 Vogue cover. Exhibit runs through June 18.

Save-the-date: The Home of the Future is an immersive, real-life version of the urban home of tomorrow. Brooklyn-based Bernheimer Architecture will be custom-building an apartment in an old gymnasium in Soho, and will be filling it with a range of life-simplifying and energy-saving innovations, from cutting edge kitchenware to virtual entertainment and everything in between. Workshops, demos, meet-ups, film screenings and free WiFi May 17 – 21.


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In Defense of Comic Sans: An Egalitarian Font

With the creation of Comic Neue, the Comic Sans debate has been revived.

I’m no designer (I just work with them), so this isn’t going to be some esoteric diatribe on the importance of good kerning. To me, typography is simple as good looks and expression. That being said, type is important. “It’s not what you say but how you say it.”

So when you say something in Comic Sans, you will most likely be met with contempt. Can we agree that of all of the typefaces across the globe, Comic Sans is the most reviled? Google “the most hated font,” and Comic Sans comes up again and again—even its Wikipedia page appears in the search results. You can register a Comic Sans offender on this site. Or join the movement to ban Comic Sans: “Put the sans in Comic Sans.” It’s the village idiot of typography.


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The power of a great story: fiction vs. reality

Campo de criptanaIn a place of La Mancha, the name of which I don’t want to recall…So goes the opening phrase of one of the greatest literary masterpieces of all time, Cervante’s Don Quixote. Continue reading

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Your identity should help you thrive, not just survive.

zebra-river-serengeti_65530_990x742Evolving your brands identity: a Darwinian approach. Continue reading

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